MSA Launches New Marketing Campaign designed to "Connect" with Firefighters
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Supplied-Air Respirators
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Portable Gas Detection
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Fire Helmets
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Thermal Imaging Cameras
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General/Company Information
The campaign - built on the theme "When You Go In - We Go In With You" - is a multi-faceted marketing effort that not only recognizes the mindset and applauds the dedication of firefighters, but also showcases MSA's long-standing commitment to the fire service industry.
Fighting fires is not for the faint of heart. But for those who answer "the call," they become part of a family known for its selflessness, bravery and commitment to leaving no person behind. That's exactly the message MSA intends to convey through this new marketing campaign created to recognize the spirit of camaraderie and commitment that exists among firefighters around the world.
"MSA is the world's leading company dedicated to workplace safety," said Joe Bigler, President of MSA North America. "Because of the diversity of the many markets MSA serves, we've heard at times, from firefighters, there's a perception MSA is not fully committed to the fire service. Nothing could be further from the truth, and one of our goals with this campaign is to destroy that misperception by showcasing our innovative technology for firefighters and, equally important, MSA's long-standing commitment to this critical market segment."
To read the press release announcing the new campaign in its entirety: