MSA’s Fire Service Campaign was Recognized with American Advertising Awards
MSA's Fire Service campaign - When You Go In, We Go In With You - was recognized with four silver regional American Advertising Awards. The American Advertising Awards ("The Addy's") is the world’s largest advertising competition.
Developed by Pittsburgh-based advertising agency, Smith Brothers, the campaign features bold and compelling imagery of Pittsburgh firefighters, photographed by renowned portrait photographer Frank Walsh.
The multi-faceted campaign encompassed print and online advertising, special events, and prominent use of signage at the 85th annual Fire Department Instructor's Conference (FDIC) in 2013. This included sky walk billboards and "stair art," a technique that places the ad on the front of a staircase. The ads were designed to not only honor and recognize the dedication of firefighters, but also to showcase MSA's long-standing commitment to the fire service industry.