BMA Excellence Award Goes to Arc Flash Safety Harness Launch Campaign
MSA has been recognized by the Business Marketing Association's (BMA) B2 Awards in the "New Launch" category for the Arc Flash Safety Harness product launch. Pipitone Group spearheaded the hard-hitting campaign, entitled POWER HARNESSED. In addition to original photography, the campaign included a direct mail brochure, poster, launch kits, branded hangers and duffle bags for the harnesses as well as print ads and digital banner ads.
About the MSA Arc Flash Full Body Harnesses:
To keep workers safe around electrical hazards at heights, MSA Arc Flash Full Body Harnesses are designed to self-extinguish quickly to prevent melting or dripping in the event of an arc flash.
About the B2s:
The B2 Awards recognizes and honors business marketers for innovative global brand strategy, customer marketing strategy, integrated internal and external marketing communications strategy, e-business strategy, new media strategy, and successful new product and service introductions.